FOR IMMEDIATE RELEASE
Andrew Weil, Belleruth Naparstek, Bernie Siegel, Jon Kabat-Zinn, Joan Borysenko, Cyndi Lee and other noted holistic health experts are participating.
[New York, NY, January 31, 2001] -- ImagePaths.com LLC announced yesterday the release of DesktopSpa, a web-based health services provider offering consumers direct access to complementary and preventative health interventions for a wide range of costly conditions such as stress, carpal tunnel syndrome, high blood pressure and depression.
DesktopSpa delivers brief, 2 to 6-minute audio and video health exercises, such as yoga, acupressure, guided imagery and meditation, to individuals' personal computers and handheld devices. The patent-pending system enables users to build their own personalized complementary healthcare schedule that prompts and reminds them when it is time for Daily Desktop Treatments. DesktopSpa's treatments have been produced by more than 20 of holistic healthcare's most trusted and respected authorities, including Andrew Weil, Belleruth Naparstek, Bernie Siegel, Jon Kabat-Zinn, Joan Borysenko and Cyndi Lee.
"DesktopSpa is built to solve some of corporate America's most costly and pressing problems. Job-related stress costs U.S. companies more than $95 billion each year and it's well-documented that by investing in health and wellness programs, companies can save as much as $2,600 annually per employee in direct health and productivity costs," CEO Aaron Naparstek said. "By delivering quick, effective, inexpensive and highly personalized treatments to people where and when they need them most, DesktopSpa helps businesses decrease healthcare costs, increase productivity and improve employee retention and satisfaction. We believe we've developed the killer app for health and wellness."
ImagePaths.com is licensing DesktopSpa to corporations, insurers, healthcare organizations, web-based health services and other distribution channels on a monthly basis as an application service provider.
One of the first customers to use DesktopSpa is Progressive Corporation, a Fortune 500 auto insurer whose employees' benefit from an innovative health and wellness program. "Motivating, educating, and empowering Progressive's people to improve their health and quality of life has been the mission of Progressive's health services department since it was established in 1986," Dr. Irv Moore, director of health services, said. "We feel that DesktopSpa will add to our employees' ability to move closer to the high level wellness that we hope all will strive towards."
Version 1.0 of DesktopSpa is currently available for demonstration, sale and usage in companies and organizations of all sizes.
About ImagePaths.com LLC
ImagePaths.com LLC was founded in the winter of 1999 with a mission to develop web-based tools and services that help people live healthier, happier and more productive lives. Financed and founded by George Klein, Belleruth Naparstek and Aaron Naparstek, ImagePaths.com's leadership has a proven track record in Internet product development, healthcare expertise and innovation, as well as traditional media distribution business know-how. From 1978 through 1997 George Klein served as President and Vice Chairman of Klein News Company, which he grew into one of the nation's largest print media distributors. Belleruth Naparstek is a nationally recognized innovator in the world of complementary and alternative healthcare. In 1990 Klein partnered with Naparstek to develop the Health Journeys guided imagery audio tape series. Today, Health Journeys' 40 titles have sold over one million copies worldwide. Health Journeys' titles are distributed through insurance and pharmaceutical companies, hospitals, direct mail and Time Warner's retail network. Aaron Naparstek has worked as an interactive media producer since 1994. He has developed new technology products for seminal Internet start-ups and major corporations such as AOL, Microsoft and Intel. In 1997, as a birthday present to his mother, Aaron produced the original version of HealthJourneys.com (http://www.healthjourneys.com). The award-winning site quickly grew into a valuable platform for commerce, promotion, news, education and professional networking. The idea for DesktopSpa emerged from the founders' thinking about new ways to make Health Journeys audio content available to consumers via the web.
ImagePaths.com LLC headquarters is located in the Union Square area of New York City with additional offices in the Cleveland, Ohio area.
DesktopSpa is a trademark of ImagePaths.com LLC and DesktopSpa's system for delivering personalized complementary healthcare treatments via the Internet is patent-pending.
Image Paths, Inc.
891 Moe Drive, Suite C
Akron, OH 44310-2538
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